I’ve just watched two absolute must-see videos. The first one, Onslaught, a Dove film at campaignforrealbeauty.com, opens with a closeup of a lovely fresh-faced girl, maybe about 9 or 10 years old, and then takes off into a bombardment of edgy media images at breakneck pace: flawless faces, perfect bodies in tiny bikinis, and “transformed” skin, interspersed with yo-yo weight loss and even a brief flash of the toilet bowl as it awaits an upchucked meal. (This all happens so fast that one may need several viewings to take it all in.) It ends with another shot of the young girl with her friends as they walk to school and the message, “Talk to your daughter before the beauty industry does.”
Bravo, Dove! Of course, it has to be said that Dove is a part of the beauty industry, but they deserve a huge commendation for their unique approach.
Several months ago, I was surprised by the cynical reaction to the Dove campaign expressed by an acquaintance of mine. “I can just see the executives and ad people sitting around the table, talking about how they need to position their company to cut through the clutter,” she said (I’m paraphrasing here), her eyes rolling. “That’s all it’s really about.” And she considered it exploitative to show the women of various body types in their underwear.
I must confess -- cynic though I am -- that I love the Dove Campaign For Real Beauty. The quest for perfection forced on us from all sides can be so damaging; this campaign shows how we can be suckered by it and helps us find our way back to the real world. Even if, in the end, it is just a way to sell products, at least it’s the right way. May they break all sales records with this campaign.
Dove has another great video that rapidly details the amazing powers of Photoshop to “beautify” a woman’s face. It’s called Evolution, and it's been on their website for some time; but there’s a new one, not associated with Dove, that does the same thing with a woman’s entire body. It’s called The Power Of Photoshop. Unless you’re a professional photographer who’s already skilled at this process, you have to see it to believe it.
In the video, an extremely heavy woman is posing with much of her ample flesh exposed. The Photoshop artist gradually reproportions the woman’s body and face, much as a sculptor chips away at a block of marble to create his vision of Aphrodite. The woman’s dimply skin becomes flawless, her breasts are lifted and shaped, her dark hair triples in volume as her hips become one-third their original size, and the light around her glows like hundreds of buttery candles. She has become a completely different woman, and the effect is totally realistic. Now, she’s ready to post her picture on eharmony.com.
Wow, this is even faster weight loss than they promise in those ads for weight-loss products. No hunger, no surgery, no sagging skin, and the weight stays off!
I’m urging every woman to watch this, in the hope that she’ll never try to compete with Photoshopped media images again.
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A WORM’S-EYE VIEW OF TIME
As any reader of this blog knows, I follow the Perricone Prescription. That means no sugar or other high-glycemic foods and plenty of antioxidants, both in food and as supplements. I think it’s had quite a remarkable effect, not just on how I look but on my overall health, so much so that I even sing an aria, “O Worship Dr. Perricone,” in my show.
Welcome to the latest phase!
I've been blogging for several years at http://www.lauraainsworth.com/, and it's great to be entering a new realm. But you'll still find tons of archive posts on plastic surgery, Botox, diet books and other hilariously depressing topics at the original site under "Laura's Diary," along with pics, videos from my shows, sound clips and more. Go over there and poke around!
Sunday, October 7, 2007
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